Insights

Thinking out loud.

Articles on bespoke software, build vs buy decisions, digital leadership, and the craft of building platforms that last.

May 2026
Industry
Built different: how our design toolkits have evolved

Understanding what tools do underneath the interface changes how you use them. You troubleshoot faster, catch problems others miss, and adapt to the next change before it arrives.

7 min read
January 2026
Industry
Dabbling vs deep work: the AI mastery gap

Access to AI tools is universal. Understanding how to use them is not. The gap between dabbling and deep work is where professional value still lives.

8 min read
December 2025
Industry
The uncertainty advantage: rethinking imposter syndrome

Doubt shows up when you're pushing beyond what's comfortable. The uncertainty doesn't mean you're inadequate - it means you're growing.

9 min read
November 2025
Industry
The degree I don't have: answering the raised eyebrows

Some people pause when they realise I don't have formal qualifications. I used to feel defensive. Now I'm proud. Here's why.

8 min read
October 2025
Industry
Turning off the ding ding: developing a digital detox

After nearly 30 years of being digitally available, I turned off every notification on my phone. What I didn't expect: my work got significantly better.

8 min read